Steero field report

The Silent Margin Leak

How industrial deals are really priced, won and lost.

Straight from the sales desk, not desk research. Built from our own interviews inside configured-industrial-sales organisations. The companies differed wildly. The operating problem repeated. That repetition is the finding.

From the Sales Desk No. 01 · Field report
The Silent Margin Leak
Two commercial reps in conversation over a deal
75% human · 25% AI
60
Industrial organisations
160+
Interview sessions
9
Industrial verticals

Get the white paper

Add your details and get instant access.

By downloading you agree to our General Conditions.

Inside the report

From the sales desk to the system that learns.

01

Three numbers from the field

The spread, the corridor, the leak: in the field’s own words.

02

The silent margin leak

Five zones where commercial judgment quietly costs margin.

03

Why the current stack doesn’t fix it

CRM, CPQ, ERP and BI were never built to govern the live moment.

04

Complexity is the reason, not the exception

Why complexity argues for governed reasoning, not against it.

05

What good looks like

The execution-quality layer, in practice.

06

How to start

A pragmatic first quarter.

Published by Steero, co-built with OSS Ventures. OSS Ventures Get your copy