Medtech

Medtech, quoted right the first time.

A hospital tender asks three things: answer fast, answer right, at the right price. Miss one item and you lose the deal; add more to be safe and you lose on price.

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Medical device assembly in a cleanroom

Same system, same hospital type, same year. The discount depends on who quoted it. And an unnecessary item is paid on every unit in the award.

01The spread

± 5 pts of margin between two reps

Margin dispersion measured between people on comparable work, same system, same hospital type.

Where each rep's margin lands against the median comparable deal
− 5 ptsmedian deal+ 5 pts

02The leaks

− 2 pts of margin per deal

Lost silently, tender after tender, from avoidable items and inconsistent decisions:

Over-bundling

An extra module or a higher configuration added to be safe.

Inconsistent discounts

Hospital deals priced from memory and manual CRM searches.
One tender, step by step

What changes on a tender, step by step.

Step 1 of 4
Today
Manual review across clinical, technical, compliance and contractual documents
Clinical specs, regulatory annexes, service SLAs and scoring grids, read page by page. Roughly two hours per complex tender.
With Steero
One traceable requirement map, with every answer linked to its source
Every requirement extracted, classified and tied to the page it came from. Under twenty minutes.
How it runs

Your commercial rules reach every offer, and every offer makes them sharper.

You set the rules. Steero applies them on every tender.

01

Strategy hub

Where your pricing corridors (the price range allowed for each segment), option rules and the reasoning of your best sellers are written down and validated, before any rep sees them.
Pricing corridors by segment
Product and option rules
Negotiation playbook
Owned by Sales Director Product Pricing
Rule goes out Guidance Outcome comes back Corridor · Univ. hosp. Bundle · No unscored Won · 9% disc.
A validated rule goes out
03

Learning loop

Every won or lost tender comes back and sharpens the rules.
02

AI sales assistant

What the rep or the bid team sees on each tender, in the 30 seconds before a number is sent.
Minimum compliant configuration
Price corridor with comparables
Arguments to defend the offer
Used by Sales team Tender team
What it moves

What it moves on your P&L.

Typical yearly impact for a company making EUR 250M of equipment revenue
EUR 5M
of gross profit recovered every year
+ 2
margin points on every tender

Gross profit

The same bundle logic and discount discipline on every tender, in every country.

Cost to sell

Complex tender analysis from roughly 2 hours to under 20 minutes.

Win rate uplift

Compliant, sharper-priced offers win more often, from the same team.

Return

4x ROI, payback in under four months.

Estimate it on your case Two minutes, your own revenue and margin figures.
Path to success

Small scope. First results fast. Then the whole organisation.

01 now

Discover

One session, on your documents.

Twenty minutes, one recent tender
Steero shown on your documents
You decide whether to pilot
02 3 months

Prove

A narrow pilot, measured with Finance.

One modality, one market, 3 to 5 users
You bring product rules, past bids, live tenders
Margin and completeness measured with Finance
03 upon success

Scale

Roll-out once the reps ask for it.

Roll-out to every tender team
Extension to other countries and modalities
Price agreed upfront; CPQ unchanged
What we need from you
Real tenders, with the answer you would consider a good one
Product, accessory and service rules for your market
One or two tender experts who want to try it early
Questions we get

Before your team asks.

The five questions that come up in every first conversation with a medical and laboratory equipment manufacturer.

Yes, and that is where the bundle is decided. Clinical requirements, technical specifications, service SLAs and price weighting are extracted together, each linked to its source page. Steero shows which accessories, software modules and service levels are mandatory, which score points, and which carry no weight. The bundle is complete and compliant without paying for items the evaluation committee will not reward.

Compliance comes first and is never traded away. Steero applies the rules your regulatory and product experts already use: which certifications and configurations are required for the intended use, and which approved alternatives exist for each item. Only above that line does commercial judgement apply. Today those rules live with a few experts who get pulled into every tender; Steero writes them down so every seller applies them when the offer is built.

Yes. The discount you give on the equipment sets the baseline for everything that follows: service pricing, consumables volumes, software renewals. Before the seller commits to a number, Steero shows the full picture from comparable installations: what was quoted, what was awarded, at which discount, and what service and consumables revenue came after. A two-point difference on the initial award is repeated on every unit, every year, for the life of the contract.

Both work. Key account managers negotiate price back and forth with procurement and clinical leads. The bid desk answers a public tender with one submission and then waits. Two different jobs under two different kinds of pressure. Same rules underneath, different screen in front of it. Most of our medtech work runs both at once inside the same company.

We look backwards first. Give us 12 to 24 months of tenders and we’ll show you what your own teams did on comparable systems: who bundled what, how wide the discount spread got, how many bids were lost on completeness or won with margin left behind. You see that number before committing to anything, and Finance is welcome to pull the calculation apart. Rollout comes after, on the modality and market you pick, measured against a group that isn’t using it.

Bring one recent tender.
We'll show you the margin you're not tracking.

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