Electrical equipment, quoted right the first time.
Two engineers, one RFQ, two very different quotes: one picks the standard product that fits, the other over-specs and discounts. Steero turns your best commercial judgement into shared rules, applied before the quote leaves your CPQ.
Same equipment, same standard, same year. The discount depends on who quoted it.
What changes on an RFQ, step by step.
Small scope. First results fast. Then the whole organisation.
Discover
One session, on your documents.
Prove
A narrow pilot, measured with Finance.
Scale
Roll-out once the reps ask for it.
Before your team asks.
The five questions that come up in every first conversation with an electrical equipment manufacturer.
Before the RFQ reaches engineering. Your configurator decides what can be built and inside which price band. Steero structures the requirement first: which items are standard, which are genuine exceptions, and what the minimum compliant configuration looks like. Engineering only sees the exceptions. The rest is quoted from the standard range, at the corridor your pricing team set. Nothing changes in the configurator or the CPQ; we read from them and push the reasoning back.
It doesn’t decide them. It applies the rules your own product and application experts already use: when a rating up is justified, when a custom variant is really needed, which IEC references require which options. Today those rules live in a few heads and get applied unevenly across regions. Steero writes them down, your experts validate every one, and every quoting team applies them the same way.
Yes, and it starts there. Compliance comes first: which IEC references, national norms and certifications apply to the application, and which options they make mandatory. Steero applies your product experts’ rules to that requirement map, so the configuration is compliant before anyone talks about price. Mandatory items are never traded away; everything above the standard is where the commercial judgement applies. Penalties, acceptance terms and validity clauses are flagged before the number is sent, not discovered at acceptance.
Both work. Standard equipment and distributor business sit with reps who argue the price back and forth with the buyer. Utility frameworks and EPC projects sit with a bid team that sends one number and then waits. Two different jobs under two different kinds of pressure. Same engine underneath, different screen in front of it. Most of our electrical work runs both at once inside the same company.
We look backwards first. Give us 12 to 24 months of RFQs and we’ll show you what your own teams did with comparable applications: which region priced where, how wide the spread got, how many hours engineering spent on standard requests. You see that number before committing to anything, and Finance is welcome to pull the calculation apart. Rollout comes after, on the range and market you pick, measured against a group that isn’t using it.