Elevators

Quote every elevator like your top 10% do.

An elevator is quoted once and serviced for decades. Steero gives every seller the commercial judgement of your best tender experts, before the quote is finalised in your CRM or CPQ.

Book 20 minutes
Elevator lobby

Same elevator, same market, same year. The discount depends on who quoted it.

01The spread

9% to 23%

Discount granted on comparable won deals, depending on the rep.

Where each rep's discount lands on comparable won deals
0%15%30% discount

02The leaks

− 2 pts of margin per deal

Lost silently, tender after tender, from two habits nobody tracks:

Over-engineering

A higher range or an extra option added to be safe.

Inconsistent discounts

Priced from memory and manual CRM searches.
One tender, step by step

What changes on a tender, step by step.

Step 1 of 4
Today
Manual reading across the full tender package
Specs, annexes, penalties and local norms, read page by page. Roughly two hours per complex tender.
With Steero
One traceable requirement map, with every answer linked to its source
Every requirement extracted, classified and tied to the page it came from. Under twenty minutes.
How it runs

Your commercial rules reach every offer, and every offer makes them sharper.

You set the rules. Steero applies them on every tender.

01

Strategy hub

Where your pricing corridors (the price range allowed for each segment), option rules and the reasoning of your best sellers are written down and validated, before any rep sees them.
Pricing corridors by segment
Product and option rules
Negotiation playbook
Owned by Sales Director Product Pricing
Rule goes out Guidance Outcome comes back Corridor · Housing Config · Nothing extra Won · 14% disc.
A validated rule goes out
03

Learning loop

Every won or lost tender comes back and sharpens the rules.
02

AI sales assistant

What the rep or the bid team sees on each tender, in the 30 seconds before a number is sent.
Minimum compliant configuration
Price corridor with comparables
Arguments to defend the offer
Used by Sales team Tender team
What it moves

What it moves on your P&L.

Typical yearly impact for a company making EUR 100M of installation revenue
EUR 2M
of gross profit recovered every year
+ 2 pts
of margin on every deal

Gross profit

The same discount discipline and configuration logic on every tender, in every country.

Cost to sell

Complex tender analysis from roughly 2 hours to under 20 minutes.

Win rate uplift

Compliant, sharper-priced offers win more often, from the same team.

Lifetime value

Installation choices reflect downstream maintenance economics.

Estimate it on your case Two minutes, your own revenue and margin figures.
Path to success

Small scope. First results fast. Then the whole organisation.

01 now

Discover

One session, on your documents.

Twenty minutes, one recent tender
Steero shown on your documents
You decide whether to pilot
02 3 months

Prove

A narrow pilot, measured with Finance.

One country, one range, 3 to 5 users
You bring option rules, past bids, live tenders
Margin and win rate measured with Finance
03 upon success

Scale

Roll-out once the reps ask for it.

Roll-out to every tender team
Extension to other countries and ranges
Price agreed upfront; CPQ unchanged
What we need from you
Real tenders, with the answer you would consider a good one
Product and option rules for your market
One or two reps who want to try it early
Questions we get

Before your team asks.

The four questions that come up in every first conversation with an elevator manufacturer.

No. You keep both. Your CPQ decides what a rep is allowed to configure and inside which price band. Your CRM tells you where the deal stands. Neither one helps the rep at the moment they actually have to pick a number and defend it. That’s the bit we cover. We plug into the stack you already run, read the configuration from it, and push the reasoning back so it doesn’t disappear into someone’s head. Eight weeks to deploy. And if part of your pricing still lives in Excel, that’s fine, it usually does.

You do. We don’t arrive with our own pricing theory. We take the corridors your pricing team already set, add the way your strongest sellers reason inside them, and put that in front of everyone else. Your Sales Excellence or Pricing people validate every rule before a single rep sees it. Later, once deals come back with results attached, Steero will suggest changes. Suggest. Someone on your side still decides.

Both work, and on elevators that’s the norm rather than the exception. Standard deals sit with reps who argue the price back and forth with the client. Major projects and public tenders sit with a bid team that sends one number and then waits. Two different jobs under two different kinds of pressure. Same engine underneath, different screen in front of it. Most of our elevator work runs both at once inside the same company.

We look backwards before we look forwards. Give us 12 to 24 months of quotes and we’ll show you what your own people did with comparable configurations: who priced where, how wide the spread got, what it cost you. You see that number before committing to anything, and your finance team is welcome to pull the calculation apart. If they don’t buy it, there’s no reason to go further. Rollout comes after, on whatever scope you pick, measured against a group who isn’t using it.

Bring one recent tender.
We'll show you the margin you're not tracking.

Book 20 minutes