The system of decision
The AI system of decision for your sales floor.
Strategy set by humans, enforced by AI agents, on every deal.
Strategy set by humans, enforced by AI agents, on every deal.
Steero structures messy deal inputs against a model of your business, then runs top-rep reasoning over it, deal by deal, in real time.
Structures every deal into connected objects. Without this map, AI is just guessing.
Four rule types encode how your best reps sell, each validated against real won and lost deals.
This is the moat. Generic AI reasons over raw data and guesses. Steero reasons over a model of your business, and only recommends moves that lift margin without hurting win rate.
Set pricing rules, product-config logic, and win playbooks in one place, then set the guardrails Steero holds the floor to.
Strategy Hub
Fleet · EMEA
Across all six phases of the deal, the agent recommends the right config, the data-backed price, and the next move, with the rationale behind every call.
Every closed deal feeds back and sharpens the rules. Accept, override or ignore: each outcome tunes the guidance for the next comparable deal.
You are the author. The field is your analyst.
Steero connects to CRM, CPQ, ERP, Outlook and Drive, reading deal context in and pushing guidance back out across your full sales tech stack. No ERP change, no rip-and-replace.
Our reference deployment went from kickoff to live in about 4 weeks, on top of the client’s existing CRM and CPQ. No parallel system to build, no new dataset to create: Steero plugs into the pricing and deal history you already have. Reps are typically at full adoption within 20 days of go-live.
No. Steero connects to your CRM and CPQ (Salesforce, SAP CPQ, Tacton, Camos, or even a structured Excel configurator) rather than replacing them or pulling your deal data out to a separate system. It sits in the workflow your reps already use.
The margin that leaks silently in the 30 seconds before a rep commits to a number: not a pricing-strategy problem, an execution one. Same product, same territory, same corridor, and reps still land ±5 margin points apart with no one able to explain why until finance closes the quarter. That’s what Steero targets: +2 to 4 margin points per deal on average.
Access to your CRM/CPQ, a pricing corridor or playbook (even an informal one), and a sponsor who owns the margin gap on their P&L. That’s it. Steero builds its first recommendations from deal history you already have, not from a new data project.
No. Your CRM still tells you where deals are, your CPQ still enforces pricing rules: Steero is the layer neither of them has, the one that guides how a rep actually reasons, prices and negotiates in the room. It’s built to sit on top of what you run today, including pricing platforms like Zilliant, Vendavo or PROS.
Industrial manufacturers selling configured, technically complex products through their own direct sales force: usually 50+ reps in a territory, €500M+ revenue, and a team that’s already tried fixing margin variance with training, consulting or CPQ rules and watched it not stick.
We'll run it against your historical deals and show where margin is leaking, on your CRM and CPQ, with no rip-and-replace.